Beauty Briefing: Would you buy a $775 fragrance sight unseen?
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on luxury fragrance brand Floraïku’s newest launch ahead of the holidays, and whether its U.S. consumers will blind buy a $500-plus bottle of perfume. Additionally, Jennifer Lawrence teases a biotech-backed beauty brand and Galderma adds ZO Skin to its portfolio.
