McLaren Racing and PUMA Take Notes From James Hunt’s Rebellious Wardrobe for New Collection
Culture Index
Score Breakdown
Relevance
20/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
5/15
5-Axis Cultural Radar
For their latest collaboration, McLaren Racing and PUMA revisit racing’s golden era to craft a new collection honoring James Hunt. One of the most pioneering drivers at the time, Hunt’s legacy extends beyond the track with a rebellious personal style that still stands out today. The James Hunt collection was previewed last month at McLaren’s Designed to Race: Front Row runway show ahead of London


