Beauty Briefing: Fragrance is taking a page from the romantasy craze as Fine’ry teams up with ‘A Court of Thorns and Roses’
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
This week, I checked in on the merch market growing around the blockbuster ACOTAR series. Additionally, Sally Beauty makes a play for NFL fans, and Ilia Beauty founder Sasha Plavsic spills her secrets.

