BEAMS Unveils Its B-WING COLLECTION Collaboration With Polo Ralph Lauren
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
BEAMS has unveiled the B-WING COLLECTION, an exclusive collaboration with Polo Ralph Lauren.Inspired by POLO RALPH LAUREN’s STADIUM COLLECTION, which debuted in 1992, the collection introduces a new B-WING motif that combines BEAMS’ initial, “B,” with the iconic P-WING emblem. The original P-WING emerged from a backdrop of vintage track-and-field uniforms and American sports culture. Rendered in n


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