Burton at 50: The snowboard icon sets its sights on streetwear and China
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
12/15
Depth
8/15
5-Axis Cultural Radar
North America still makes up the bulk of Burton's sales, with Europe and Asia each being about a third. China has been growing rapidly, and other growth areas include year-round lifestyle apparel and kids' gear.
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