Basura creates data centre toy that emits "ear piercing hum" when squeezed
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
New York creative agency Basura and musician Big Data have collaborated on a stuffed toy that resembles a data centre and emits a recording from a data centre in Virginia when squeezed. The stuffed toy, called Bezzy, is part of a larger satirical campaign that draws attention to the impact of data centres and AI The post Basura creates data centre toy that emits "ear piercing hum" when squeezed ap

