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Basura creates data centre toy that emits "ear piercing hum" when squeezed

Dezeen 18 September 2026 11h ago
Basura creates data centre toy that emits "ear piercing hum" when squeezed
76
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
Relevance Freshness Authority Brand Depth
New York creative agency Basura and musician Big Data have collaborated on a stuffed toy that resembles a data centre and emits a recording from a data centre in Virginia when squeezed. The stuffed toy, called Bezzy, is part of a larger satirical campaign that draws attention to the impact of data centres and AI The post Basura creates data centre toy that emits "ear piercing hum" when squeezed ap
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