Axe embraces football fandom in series of silly films
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The brand’s latest campaign with Lola Madrid celebrates the costumes and body paint that arrive with World Cup season - and how its body spray can help fans still smell good underneath it all
