ASICS puts human movement on the endangered list
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
ASICS has turned the nature documentary on humans for Human Nature, a global brand campaign narrated by Sigourney Weaver that warns modern life is slowly stripping movement from our days. The campaign goes live ahead of World Mental Health Day. Created by Golin Ketchum, the 10-minute film borrows the language and visual codes of wildlife […]
