Asics encourages public to move more in new campaign
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
Asics has unveiled a new campaign issuing a “conservation warning” for movement, ahead of World Mental Health Day. The campaign comes as global research highlights that respondents are spend 86 per cent of their waking day not moving. The research, which surveyed 34,000 people across 31 countries, showed that 53 per cent of adults fail...


