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As YouTube grows on TV, it eyes more interactive video across formats

TechCrunch 08 April 2026 1h ago
As YouTube grows on TV, it eyes more interactive video across formats
82
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
10/15
Depth
8/15
Relevance Freshness Authority Brand Depth
YouTube's hiring across roles, partnerships, and a Bengaluru hub shows how it is building out its TV strategy.
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