Apple’s CEO transition is one of the most carefully choreographed in corporate history. Here’s what comes next
Culture Index
Score Breakdown
Relevance
9/25
Freshness
8/25
Authority
25/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO Tim Cook would be stepping down as chief executive, to be succeeded by hardware chief John Ternus in September. While the timing of the announcement on Monday was unexpected, nearly everything else about the development was not. In fact, Apple’s leadersh