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Apple’s CEO transition is one of the most carefully choreographed in corporate history. Here’s what comes next

Fast Company 26 April 2026 13h ago
Apple’s CEO transition is one of the most carefully choreographed in corporate history. Here’s what comes next
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Relevance
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Freshness
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Authority
25/20
Brand Signal
11/15
Depth
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Relevance Freshness Authority Brand Depth
Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO Tim Cook would be stepping down as chief executive, to be succeeded by hardware chief John Ternus in September. While the timing of the announcement on Monday was unexpected, nearly everything else about the development was not. In fact, Apple’s leadersh
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