Aotearoan forests frame Fisher & Paykel appliances at Nature – Ritual showcase in Milan
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
Appliance brand Fisher & Paykel evoked its New Zealand roots at this year's Salone del Mobile, juxtaposing large video screens that showcased wild forests with wooden displays and tactile pottery. Named Nature – Ritual, the installation at the Eurocucina section of Salone del Mobile was centred around Fisher & Paykel's State of the Art Collection, The post Aotearoan forests frame Fisher & Paykel a

