Everyone Wants a Piece of ‘The Devil Wears Prada 2′
Culture Index
Score Breakdown
Relevance
6/25
Freshness
25/25
Authority
25/20
Brand Signal
18/15
Depth
9/15
5-Axis Cultural Radar
The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.

