Anthony Joshua fronts Wilkinson Sword campaign
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Wilkinson Sword’s has unveiled its latest Quattro campaign starring British boxer Anthony Joshua. The campaign is part of the brand’s Blade Masters platform, which first launched in 2024. Titled ‘Protect What’s Important’, the marketing drive reflects the idea “that confidence comes from protecting what matters the most”. In the campaign Joshua discusses his self care...
