AllSaints appoints ex-Zalando director as Chief Merchant
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
AllSaints appoints ex-Zalando Nichole Strydom as Chief Merchant, as of May 2026 to enhance its global merchandising strategy.


