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Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate

Adweek / 21 September 2026 / 17h ago
Alex Cooper’s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate
Culture Index
58
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Relevance Freshness Authority Brand Depth
The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.
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