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De Beers’s CEO: How High Jewelry Landed at London Fashion Week

Vogue / 22 September 2026 / 1h ago

Culture Index

Score Breakdown

Relevance

19/25

Freshness

25/25

Authority

25/20

Brand Signal

11/15

Depth

2/15

5-Axis Cultural Radar

De Beers London chose London Fashion Week to unveil its new high jewelry collection as part of a rebranding exercise.