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AI doesn’t fix measurement — it raises the stakes for CMOs

Digiday 24 February 2026 Yesterday
AI doesn’t fix measurement — it raises the stakes for CMOs
56
Relevance
16/25
Freshness
19/25
Authority
16/20
Brand Signal
0/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First, the solution was attribution. Then it was omnicha
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