Adidas CEO Bjørn Gulden says this key strategy turned the company around
Culture Index
Score Breakdown
Relevance
15/25
Freshness
8/25
Authority
25/20
Brand Signal
17/15
Depth
8/15
5-Axis Cultural Radar
The key to Adidas’s recent revival? Getting rid of all the “no-sayers,” CEO Bjørn Gulden told an audience at the Fast Company Innovation Festival in New York. He credits this strategy for turning the brand around after a tumultuous period. When Gulden took the reins at Adidas in January 2023, the sporting goods and apparel giant was dealing with the fallout from its Yeezy partnership with Kanye We
