A Letter Makes the Familiar Feel Fresh
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
For their debut runway show, Freddy Coomes and Matt Empringham looked to familiar British clothes – from donkey jackets to gingham shirts – and remade them into something crisp and strange
