7UP Turned Four Guatemalan Destinations Into Cans Worth Collecting
Culture Index
Score Breakdown
Relevance
15/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
7UP's Destinos Guatemala collection, designed by PepsiCo Design's Latin America team, turns four iconic Guatemalan destinations into a collectible can series that feels more like a travel poster drop than a soda promotion. Tikal, Lago Atitlán, Antigua, and El Paredón each get their own illustrated scene, and suddenly you need all four. The post 7UP Turned Four Guatemalan Destinations Into Cans Wor
