Zoom wants to reintroduce itself, courtesy of SNL’s biggest stars
Culture Index
Score Breakdown
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Kate McKinnon ’s supervillain alter ego wants to destroy the productivity platform Zoom once and for all. Unfortunately, all of her minions need Zoom to do her bidding. That’s the plot of Zoom’s latest ad , created in partnership with Colin Jost ’s creative agency No Notes, which debuted on September 14. In the spot, McKinnon’s conniving character discovers all of the myriad uses for Zoom that mak

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