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Zero-click reality is rewriting the rules of search for brands

Digiday 23 February 2026 Yesterday
Zero-click reality is rewriting the rules of search for brands
66
Relevance
22/25
Freshness
22/25
Authority
16/20
Brand Signal
2/15
Depth
4/15
Relevance Freshness Authority Brand Depth
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
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