Zara Larsson Brings Her Y2K Closet to Life With New Baby Tees, Low-Rise Jeans and Merch
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
3/15
5-Axis Cultural Radar
After her early-aughts wardrobe became an instant hit on Depop, the Swedish pop powerhouse is letting fans shop the same Y2K aesthetic through her latest merch collections.
