Zara flagship store in Shanghai reflects "the future of physical retail"
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
8/15
5-Axis Cultural Radar
AIM Architecture has designed Zara Huaihai Road, a flagship store for the Spanish fashion brand in Shanghai, with an amphitheatre-like brick podium that connects the building with the street. Located on Huaihai Road, a well-known commercial district in central Shanghai, the new flagship store took over an existing five-storey concrete building, which AIM Architecture aimed The post Zara flagship s


