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Your business doesn’t need random acts of AI. Here’s why

Fast Company 14 June 2026 23h ago
Your business doesn’t need random acts of AI. Here’s why
59
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
6/15
Depth
6/15
Relevance Freshness Authority Brand Depth
Below, Melissa Reeve shares five key insights from her new book, Hyperadaptive: Rewiring the Enterprise to Become AI -Native . Melissa was the first VP of marketing at Scaled Agile and thought leader in the SAFe in Marketing space. She went on to co-found the Agile Marketing Alliance. What’s the big idea? Most organizations are trying to bolt AI onto a system that was built for predictability. And
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