Young Thug Goes EDM, Mk.gee Makes His Rounds, and Bieber Fever Ensues: Everything We Loved at Coachella
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Coachella comes twice a year, and continually claims the spot as one of music’s most-watched weekends. From surprise guests to intentional art installations, the weekend is jam-packed with amusement from Friday through Sunday evening, when the headliner’s last note brings the festival to a reluctant close. But ever since Goldenvoice birthed the major musical celebration in 1999, Coachella has been
