Young Parisians on the community around street-fishing in Paris
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
As part of their ‘Outside In The City’ campaign, Merrell invited guests to try street-fishing with the campaign’s face, Samuel Marque.
