← Back to feed Brand & Business

Young Chinese hire ‘life stand-ins’ to cook and care for elderly parents amid booming trend

South China Morning Post 04 October 2026 5h ago
Young Chinese hire ‘life stand-ins’ to cook and care for elderly parents amid booming trend
67
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
From cooking and attending hospital visits to doing the actual quarrelling, paid “life stand-ins” are stepping in to manage these tasks, along with errands and awkward moments that many young Chinese would rather avoid. This trend, known as the “stand-in economy,” is gaining traction among time-strapped consumers who are willing to pay for convenience when daily responsibilities exceed their time,
Read Full Article → South China Morning Post ↗