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You’ve deployed an AI voice

Fast Company 04 June 2026 8h ago
You’ve deployed an AI voice
55
Relevance
14/25
Freshness
8/25
Authority
25/20
Brand Signal
2/15
Depth
6/15
Relevance Freshness Authority Brand Depth
When organizations invest in branding , they tend to focus on what customers can see. They scrutinize typefaces, they trademark logos, names, and slogans. But when it comes to their AI voice—how their brand is heard—that same rigor disappears, along with the diligence required to protect this piece of brand IP. I think that’s a missed opportunity. AI voice is becoming one of the most frequent touc
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