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“You Cannot Trust a Machine”: The AI Consumer Perception Survey

Vogue 22 April 2026 2h ago
“You Cannot Trust a Machine”: The AI Consumer Perception Survey
76
Relevance
14/25
Freshness
25/25
Authority
25/20
Brand Signal
9/15
Depth
3/15
Relevance Freshness Authority Brand Depth
A Vogue Business survey reveals consumers lack trust in AI’s ability to recommend fashion and beauty products they will like, safely. But there are untapped opportunities for brands to use “invisible” applications of AI that balance convenience with authenticity.
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