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You Can’t Make a ‘Cult Classic’ with Marketing — Opinion

IndieWire 31 March 2026 Yesterday
You Can’t Make a ‘Cult Classic’ with Marketing — Opinion
66
Relevance
18/25
Freshness
21/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
Relevance Freshness Authority Brand Depth
"Forbidden Fruits" is the latest indie horror film to confuse fleeting ad hype for serious staying power.
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