You can’t buy the World Cup
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
4/15
5-Axis Cultural Radar
The stark disparity between adland's and the City's responses to Adidas' World Cup exploits highlights the chasm between the two communities when it comes to the value of marketing. Will they ever be reconciled?
