Yes! Apples rebrands to make the everyday fruit relevant again
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
10/20
Brand Signal
4/15
Depth
4/15
5-Axis Cultural Radar
Blurr Bureau refreshes the identity of Yes! Apples with nostalgic nods, bold packaging and a health-led strategy designed to turn apples into an impulse-buy staple
