Yerba mate has lots of health benefits but Chinese may be drinking it wrong
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
17/15
Depth
6/15
5-Axis Cultural Radar
Over the years, the consumption of Ilex paraguariensis – known as yerba mate in South America – has spread beyond the borders of Argentina, Uruguay and Brazil and is now gaining popularity in China. “Our exports have doubled since last year,” Juan Luis Lorenzo, a local producer involved in the direct exports of yerba mate to China, said. The increase in exports by Lorenzo’s cooperative reflects th
