Yamaha Just Bought a Fish and Made It Into an Amplifier
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Yamaha Just Bought a Fish and Made It Into an Amplifier Somewhere between a fish market and Milan Design Week, a guitar amplifier became an animal. Yamaha’s HERRING, a concept piece by designer Koji Notomi, is...
