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X&O proves the legitimacy of the sprint agency model

Ad Age 23 July 2026 2h ago
X&O proves the legitimacy of the sprint agency model
55
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
2/15
Relevance Freshness Authority Brand Depth
X&O helped lay the creative foundation for the relaunch of Mr. Pibb and the agency's revenue nearly doubled in 2025.
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