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X says it’s reducing payments to clickbait accounts

TechCrunch / 12 April 2026 / 5h ago

Culture Index

Score Breakdown

Relevance

3/25

Freshness

25/25

Authority

25/20

Brand Signal

2/15

Depth

2/15

5-Axis Cultural Radar

X is cutting back on payments to accounts that are “flooding the timeline” with clickbait and rapid-fire news aggregation, according to its head of product Nikita Bier

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X says it’s reducing payments to clickbait accounts

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