Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy
Culture Index
Score Breakdown
Relevance
14/25
Freshness
19/25
Authority
18/20
Brand Signal
11/15
Depth
6/15
5-Axis Cultural Radar
Wuben Craft Beer's identity takes the craft beer category's illustration playbook and replaces it with a Confucian brand philosophy, a stacked ingredient photography and color swatch system, and a heavy grotesque wordmark that treats every can like a page from the most considered design annual of the year. The post Wuben Craft Beer Grounds Its Identity in Ancient Chinese Philosophy appeared first
