WTF Is Pop Luxury? Let Louis Vuitton Explain
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
5-Axis Cultural Radar
Louis Vuitton inadvertently coined a new term at its Cruise 2027 show which perfectly sums up where high fashion is today: pop luxury.
