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Wrangler to open more stores amid direct-to-consumer push

Retail Dive 12 August 2026 Yesterday
Wrangler to open more stores amid direct-to-consumer push
55
Relevance
10/25
Freshness
20/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Owner Kontoor executives called the company’s Helly Hansen outdoor brand its “growth engine,” but some analysts aren’t so sure.
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