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WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards

Adweek 18 June 2026 22h ago
WPP Teams With Disney, Netflix, Fox, and More on Agentic Video Standards
60
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
14/15
Depth
2/15
Relevance Freshness Authority Brand Depth
In addition to agentic standards, WPP Media is developing its own buying agent for video.
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