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WPP Media and VML drive 8% UK decline for WPP

Campaign / 26 February 2026 / 9h ago

Culture Index

Score Breakdown

Relevance

16/25

Freshness

25/25

Authority

16/20

Brand Signal

0/15

Depth

4/15

5-Axis Cultural Radar

'Pressure' on WPP Media and VML drove WPP’s 7.6% decline in net revenues in 2025, according to the group’s full-year results.