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WPP abandons holding company model in major strategic overhaul

Marketing Dive 26 February 2026 8h ago
WPP abandons holding company model in major strategic overhaul
66
Relevance
21/25
Freshness
25/25
Authority
16/20
Brand Signal
0/15
Depth
4/15
Relevance Freshness Authority Brand Depth
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
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