Wowcher apologises for crocodile reference in marketing email
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
Wowcher has issued an apology for sending out a marketing email making light of last week’s crocodile pit incident, which resulted in uproar from consumers. According to Metro, the email in question featured the subject line: “Snap up these deals quicker than a croc can catch a kid!” The email contained advertisements for a spa...


