World Cup WAG Style Over the Last 60 Years
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
25/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
From the aughts’ status totes and skinny jeans to the pops of color that were everywhere in 2022, here’s how WAG fashion has evolved over the last six decades of the World Cup.
