World Cup identity crisis: Who to root for when Team Canada plays your homeland?
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
2/15
5-Axis Cultural Radar
Canada co-hosting the World Cup and its national team’s success is an opportunity to explore how people living in multicultural regions decide who to support.
