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World Cup fever has reached the salad aisle

Famous Campaigns 12 June 2026 12h ago
World Cup fever has reached the salad aisle
57
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Tesco has given a salad staple a football makeover – packaging iceberg lettuce as footballs. Saydee Calvert, Buying Manager at Tesco said “Who said iceberg lettuce had to be boring? To celebrate the World Cup, we’ve given a salad staple a football inspired makeover, connecting a healthy product to one of the biggest sporting events […]
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