World Cup fever has reached the salad aisle
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
Tesco has given a salad staple a football makeover – packaging iceberg lettuce as footballs. Saydee Calvert, Buying Manager at Tesco said “Who said iceberg lettuce had to be boring? To celebrate the World Cup, we’ve given a salad staple a football inspired makeover, connecting a healthy product to one of the biggest sporting events […]

