Women’s watches are blowing up on the secondary market. What’s behind their rapid growth?

New data from the watch dealer Bob's Watches, which was shared with Glossy, showed that some of the best-performing watches in the last six months have been women's watches. Particularly, the Rolex Lady-Datejust, a smaller model aimed at women, has been picking up steam, with half of the 10 fastest-appreciating Rolex models that Bob's Watches carries being variants of the Lady-Datejust.