Women’s Aid turns football’s biggest question into a warning about abuse
Culture Index
Score Breakdown
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
As England prepares for its opening World Cup match against Croatia, Women’s Aid has launched a campaign that reframes one of football’s most common matchday questions to highlight the rise in domestic abuse linked to major tournaments. Created by ELVIS, The Other Kick Off centres on a seemingly puzzling answer to a familiar search query. […]
